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UN Women Ad Campaign Draws Attention to Sexism

A recent ad campaign by UN Women, the branch of the United Nations that focuses on women’s issues, is causing a stir. The campaign uses actual Google search results to emphasize the prevalence of sexism and gender inequality in today’s society.

It is disheartening to see that the most frequently searched phrases in regards to women are negative, but encouraging that efforts to bring awareness to this are being seen and heard. In fact, the campaign garnered so much attention that an expansion of the project is currently in process. Let us know your thoughts.
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  1. Betty Good Kush October 29, 2013 Reply

    this is so sad, we have to be strong if we want this to change

  2. Renee Sandy October 29, 2013 Reply

    Led me to think what pops up for men….. But in all fairness I have looked some of these things up for research papers

  3. Sindy Laude-Mondesir October 29, 2013 Reply

    Wow!! Powerful.

  4. Keedy Weedy October 29, 2013 Reply

    I did a search on these terms and these things did not come up. I especially do not like the negative slant for the woman in hijab. My search resulted in more positive terms for women. I am not a fan of propaganda, and this has a propagandist slant.

  5. Taisha White October 29, 2013 Reply


  6. Victoria Akuffo October 29, 2013 Reply

    I actually just tried it and similar things popped up for each search. this is disheartening.

  7. Ruth Moaning October 29, 2013 Reply

    Keedy, I did a search on google today and previously have not researched these topics so its not populating from memory. It did not pick up all of the exact ones listed here, but the majority WERE all negative.

  8. Stephanie Nicole Banks October 29, 2013 Reply


  9. Chandra Singletary-Olridge October 29, 2013 Reply

    eye just did the search and these things did pop up…

  10. Darlene Chandler October 29, 2013 Reply

    I don’t understand why it’s so shocking, women have always been looked at and treated like sexual objects. We have come far but for every step up we go ten steps back. Go to any magazine site. On the covers men are notice for how smart they are or how strong. 9 out of 10 covers are about a female and her body in some sort. We have a woman that drivers race cars very well for a living and wanted the recognition for it. But it didn’t take her long to put in a bikini and do commercials. We have to do better.

  11. Kaysha Henry October 29, 2013 Reply

    Wow! This is am eye opener.

  12. Candus Real October 29, 2013 Reply

    You can say all of those things about men

  13. Aquille Brown October 29, 2013 Reply


  14. Deborah Metts October 29, 2013 Reply

    Well-strategized campaign to battle misogyny..I approve!

  15. Cheris Courtney October 29, 2013 Reply

    Just wow. *smh*

  16. Massiel Proctor October 29, 2013 Reply

    Wow disgusting

  17. Shelli A. Gillis October 29, 2013 Reply

    Change “women” to “blacks” and see results just as disheartening. But, type in men or whites and the results are far different. ….

    • AndriaChappell February 11, 2014 Reply

      I run a non-profit for teen girls.  When I search images for “black girls” or “black women” the results are disgusting.  When I search “beautiful women” maybe one, if any, woman of color come up on the first Google search page.

  18. Charmaine ChaCha Gibson October 29, 2013 Reply


  19. Caroline Nanyo October 29, 2013 Reply

    Very sad to know, but I personally have issues with the picture depicting the black woman being covered why the other women from other race are looking plain and normal, It screams religion to me

  20. Rahima Hassan October 29, 2013 Reply

    @caroline what is wrong being black and covered, the are millions black women who are Muslim, who cover the head, and are normal lol. I am one of them. I believe the issue is more about women in general not particle group.

  21. Germaina Pookee Powell October 29, 2013 Reply


  22. Halima L. Garuba October 30, 2013 Reply

    @Rahima; i totally agree with you. The issue is about women in general!!!

  23. Grateful Gail October 30, 2013 Reply

    You are who God says you are. You can be who God has predestined you to be. No man can stop that.

  24. Racquel S. Chambers October 30, 2013 Reply

    The heart of man[kind] is desperately wicked…and continues to justify stigma, discrimination and abuse towards women. We must never accept it and must continue to fight to be acknowledged and recognised for who God created us to be. But I agree with Grateful Gail, whether or not we are acknowledged or recognised, we are who God says we are: fearfully and wonderfully made and precious in His sight… and nobody can take that away from us.

  25. Samuel-Biyi 'laolu October 30, 2013 Reply

    Innocent question: Would data about which gender runs a bulk of these searches make any difference? Can it be argued that if mostly women make negative inquiries about themselves, these results could be a reflection of perception, rather than reality? Search ‘nigerian men are’, and you’ll see results that reflect the perception of possibly some victims, but that doesn’t establish the results as fact. Nonetheless, It’s a fact that women are still being discriminated against. I just disagree with the use of google as a sentiment stirrer.

  26. Gabrielle Jean November 13, 2013 Reply

    Discussions with Gabby

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