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H&M Summer 2013 Campaign Featuring Beyonce

Beyonce stars in H&M’s summer 2013 campaign, looking unbelievable in colorful swimsuits and beachwear. Photographed in the Bahamas by Inez van Lamsweerde and Vinoodh Matadin.

Can’t wait to get our hands on all the pieces! Enjoy…









  1. Ayo Fashola April 17, 2013 Reply

    I’m so over Beyoncw

  2. Rhonda Marie April 17, 2013 Reply

    I’m biased because I’m a major fan of hers, but she looks stunning. These pics will be my motivation to keep up the fitness routine 6x a week, I need that yellow bikini in my life come summertime.

  3. Claudia D. Alexandre April 17, 2013 Reply

    Boycotting H&M until Beyonce goes away.

  4. Leah Brown April 17, 2013 Reply

    Why is she airbrushed to death..Bey dont need all that, but its time to switch the style up..

  5. Mauricia Lawrence April 17, 2013 Reply

    I been on the beach in my Island and also looking at party pics on the beach and many girls look flawless and the bodies are banging I dont see how this means its not real

  6. Mariama Bramble April 17, 2013 Reply

    i like bey and i love H&M but this doesnt look like and H&M ad campaign at least not from the snippets that Ive seen

  7. Delia Calixte-Epiphane April 17, 2013 Reply

    Those who want to boycott H&M until Beyonce is gone, do the calculations ! She is paid and your pennies won’t be missed!

  8. Rafael Monteiro April 17, 2013 Reply

    Beyoncé is Brasileira- Brazil

  9. Liveincastle Command April 17, 2013 Reply


  10. Lydia Lanae Hills April 17, 2013 Reply

    I had 3 kids and always went back to my size 4/6. I gained weight about 2 1/2 to 3 yrs. after the last one. It’s possible….

  11. Kristen Alyce April 17, 2013 Reply

    Beautiful photos but her eyes scare me…very Sasha…spooky.

  12. Shay-La Evans April 17, 2013 Reply

    She bad…I cant even hate on that body hunty…lol

  13. T FashionStarr Lemon April 17, 2013 Reply

    This is her Body…see why people don’t say stupid shyt like why do they airbrush Victoria secret models??? But beyonce gotta be photo shopped… Smh #ignorantblackfolk

  14. Lus Machado April 17, 2013 Reply


  15. Luluzinha Luciana April 17, 2013 Reply


  16. Lulu Abura April 17, 2013 Reply

    Still can’t get over how they made Lenox Hospital close a whole floor just so she can give birth! No matter what no one is better than anybody else for we all go back to the same place!

  17. Alexa Oo April 17, 2013 Reply

    the photographer does not do her justice.

  18. Carin Roshan April 17, 2013 Reply

    whoaaa! beauthyful

  19. Gladys Matema April 18, 2013 Reply

    Sasha sasha u alwayz the best

  20. Christel Blokland April 18, 2013 Reply

    Waiting to get my items

  21. Benny Antiglio April 18, 2013 Reply

    Waaooo, Long live the summer.

  22. Jeane Carla Chinellato April 18, 2013 Reply


  23. Katrina L. Gladney April 18, 2013 Reply

    StylePantry is her whole collection on swimsuits and beach wear?

  24. Katrina L. Gladney April 18, 2013 Reply


  25. Deej For-chin April 18, 2013 Reply

    I remember you and your Ginuwine days

  26. Anna Karla Azêdo April 18, 2013 Reply

    de frente estão lindos!Mas de costas deve ser uma cueca!!!!

  27. DennaH April 18, 2013 Reply

    rishikade you know I saw this lol. She’s be gone so long we need a little beyonce saturation lol. I want that last swimsuit though cute

    • rishikade April 18, 2013 Reply

      DennaH LOL I dont think she could ever reach saturation with U 🙂 yea they’re all cute! I <3 that she’s not a skinny minny here!

      • DennaH April 18, 2013

        rishikade she’s got some serious curves and I love it. Every girl will be running to hm for that new line. I’ll be one of them lol

      • rishikade April 18, 2013

        DennaH hm Wish I could run to a store too! But alas LOL rural NH. And it doesn’t help that they don’t have online shopping yet!

      • DennaH April 18, 2013

        rishikade hm they need to get on that ASAP!

      • rishikade April 18, 2013

        DennaH hm I know right?! In this day n age??

      • DennaH April 18, 2013

        rishikade as we talk about beyonce, how funny is this Instagram pic lol http://t.co/aTdxblc8tN

      • rishikade April 18, 2013

        DennaH LOL Look who’s getting a little…uhm..full of themselves :p Be beyonce and bow down and what not Haha

      • DennaH April 18, 2013

        rishikade noooo. She didn’t post that lol. It’s was someone’s creation and they posted it on their Instagram lol.

      • rishikade April 18, 2013

        DennaH haha! Oops lol but she has been a lil extra Diva-ey lately. Hence my confusion!

      • DennaH April 18, 2013

        rishikade lol. You know she can do no wrong in my book. I think her swimsuit pic will be my motivation during this diet lol

      • rishikade April 18, 2013

        DennaH LOL I kno I kno….haha you better make it ur wallpaper! LOL

      • DennaH April 18, 2013

        rishikade Great idea! Done! http://t.co/1w8QcB0gBG

      • rishikade April 18, 2013

        DennaH LMAO!! You look like you just have a major crush! Hahaha #NOTlesbian :p

      • DennaH April 18, 2013

        rishikade ROFL. It was your idea lol. I’m just a big enough fan to follow thru.

      • rishikade April 18, 2013

        DennaH yea yea..all my fault! Lmao ♥ u!

      • DennaH April 18, 2013

        rishikade ha! It’s been quite an entertaining break from work lol

      • rishikade April 18, 2013

        DennaH So I see that ipsy has opened up their subscription, no more waitlist! Im tempted to try em..wish there was a way to pause Birchbox

      • DennaH April 18, 2013

        rishikade ipsy do it!! You can cancel at any time. And even if u don’t like it, you still get a cute bag . And it’s only $10

      • rishikade April 18, 2013

        DennaH ipsy I know! It looks cute which one do u like better?

      • DennaH April 18, 2013

        rishikade ipsy it depends on the month. Ipsy is more makeup based. If I don’t like one, I look forward to the other that month lol.

      • rishikade April 18, 2013

        DennaH ipsy haha I see! Not a bad strategy!

      • DennaH April 18, 2013

        rishikade ipsy lol

      • rishikade April 18, 2013

        DennaH ipsy lol aren’t u the PR rep!

      • DennaH April 18, 2013

        rishikade ipsy just giving u the 411. I’m obsessed with these subscription boxes lol

      • rishikade April 18, 2013

        DennaH don’t I know lol

  28. Stoica Olivia April 18, 2013 Reply


  29. Keshma Fontaine Odeny April 18, 2013 Reply

    I love me some Beyonce…But it’s time for something new. Campaigns which appeals to people over 30…it sometimes appears like she is stuck; shouldn’t one’s products/campaigns mature as the artists does. I am not a marketing expert at all…She looks really good though.

  30. Khanyi Nxasana April 19, 2013 Reply

    but who said that u cant look sexy at 30? i myself am inspired

  31. Ashley Marie April 19, 2013 Reply

    Beyonce is a pop artist. Most people over 30 are not listening to pop…so no, it has nothing to do with maturity. Now if you think her image needs reinventing, that’s another story.

  32. kart00nista April 23, 2013 Reply


  33. Ivone Cardoso April 30, 2013 Reply


  34. Melody Black May 5, 2013 Reply


  35. Shaina Strawberrie Brownie May 6, 2013 Reply

    Mo GivedemFace Martin

  36. Mireille F. Amazone May 6, 2013 Reply

    Robot illuminati…pfff

  37. Natasha D. Smith May 7, 2013 Reply


  38. Jillian Roberts May 8, 2013 Reply

    these pics are up all over the town i live in. here in southern germany..i was looking for the yellow one …but can not find it, i think its because not alot of ladies wear yellow here:-(

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