I am so excited for this venture. Though, H&M has dabbled in plus size before (it used to be called “Big is Beautiful”), they are rebranding and have officially renamed this line H&M +
The collection will be available in some Europe and some U.S Flagship stores. H&M should be giving this a big advertising push, as it’s launching (or probably launched) this year and will do really well. There aren’t a lot of affordable and stylish plus-size brands out there.
Anyway, you know I look out for my curvies. Will keep you posted as I learn more. Enjoy….xx

20 Comments
Thanks for looking out!
<3
Thanks for the heads up!
This is such a relief for me … I am 5’11 1/2 and I weigh a little over 200 and I have major issues fitting most of the stuff at H&M. LOL.
If it does fit its usually too short, lol.Hope this works out for those of us with a little more meat on our bones! LOL.
Now just to get them to start making shoes in size 11! Ha ha hai think its good for h&m to branch out. i wish theyd hurry up already so we can shop online here in the us!
The e-commerce shop is launching this fall Ebony Williams. I’m excited too 🙂
When does the line come to US stores?
It’s about time!!!
fabulous comes in all sizes!
whoo,thank you folake for that information! best news i heard all morning in the fashion world. i miss h & m,i loved shopping in Germany. I think New Orleans could use one,or Dallas,Texas. Its worth the drive,to me.
This is so over due…so excited they are carrying size fabulous
Great, now to design clothing for women of small size, with nice curves. A lot of us slim gals are blessed, as well!
They had plus size before, but they only carried at the 34th st location in NYC. Also, the styles they had were very old and frumpy looking. I know this time they will do a better job.
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Thank Goodnes… I get depressed shopping in H&M not everyone is a size 6!
We have a few in Dallas now. One at Northpark, Town East and opening soon at the Galleria 😉
Folake come to Johannesburg and open a boutique or something u will be a rich woman I tell u
Oh, Nomonde Okeke if only it was that easy 🙂 Amen, though. Appreciate the positive reinforcement 🙂
I love you Girl StylePantry.com. You keep us up on our clothing game. As a curvy I love fashion, but not all curvy designers make clothing to flatter our curves. I am on wheels waiting for the H & M + to drop.
They are in stores now, but just like in the past the clothes are frumpy and very plain. Nothing like for.what they have for the regular sizes. Just went last week ans was disappointed.
I posted a comment but removed it when I saw Binta’s post! Sucks big time! 🙁