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H&M Curvy Collection: H&M +

I am so excited for this venture. Though, H&M has dabbled in plus size before (it used to be called “Big is Beautiful”), they are rebranding  and have officially renamed this line H&M +

The collection will be available in some Europe and some U.S Flagship stores. H&M should be giving this a big advertising push, as it’s launching (or probably launched) this year and will do really well. There aren’t a lot of affordable and stylish plus-size brands out there.

Anyway, you know I look out for my curvies. Will keep you posted as I learn more. Enjoy….xx



  1. Sheree A-game April 26, 2012 Reply

    Thanks for looking out!

  2. Mik Mecca April 26, 2012 Reply


  3. G Joseph April 26, 2012 Reply

    Thanks for the heads up! 
    This is such a relief for me … I am 5’11 1/2 and I weigh a little over 200 and I have major issues fitting most of the stuff at H&M. LOL. 
    If it does fit its usually too short, lol.Hope this works out for those of us with a little more meat on our bones! LOL.
    Now just to get them to start making shoes in size 11! Ha ha ha

  4. Ebony Williams May 6, 2012 Reply

    i think its good for h&m to branch out. i wish theyd hurry up already so we can shop online here in the us!

  5. StylePantry.com May 6, 2012 Reply

    The e-commerce shop is launching this fall Ebony Williams. I’m excited too 🙂

  6. Madaum CJ Fancysingingdiva May 6, 2012 Reply

    When does the line come to US stores?

  7. Amina Leila May 6, 2012 Reply

    It’s about time!!!

  8. Elsa Daniel May 6, 2012 Reply

    fabulous comes in all sizes!

  9. Ebony Williams May 6, 2012 Reply

    whoo,thank you folake for that information! best news i heard all morning in the fashion world. i miss h & m,i loved shopping in Germany. I think New Orleans could use one,or Dallas,Texas. Its worth the drive,to me.

  10. Melissa Williams May 6, 2012 Reply

    This is so over due…so excited they are carrying size fabulous

  11. Zenzele Tanya Bell May 6, 2012 Reply

    Great, now to design clothing for women of small size, with nice curves. A lot of us slim gals are blessed, as well!

  12. Asia Gallman May 6, 2012 Reply

    They had plus size before, but they only carried at the 34th st location in NYC. Also, the styles they had were very old and frumpy looking. I know this time they will do a better job.

  13. ابو وفاء وفاء May 6, 2012 Reply

    نااااااار ياحبيبي نارررر

  14. Kasandra David May 6, 2012 Reply

    Thank Goodnes… I get depressed shopping in H&M not everyone is a size 6!

  15. Shanita Thompson Mills May 6, 2012 Reply

    We have a few in Dallas now. One at Northpark, Town East and opening soon at the Galleria 😉

  16. Nomonde Okeke May 6, 2012 Reply

    Folake come to Johannesburg and open a boutique or something u will be a rich woman I tell u

  17. StylePantry.com May 6, 2012 Reply

    Oh, Nomonde Okeke if only it was that easy 🙂 Amen, though. Appreciate the positive reinforcement 🙂

  18. Sandrea Cooper May 6, 2012 Reply

    I love you Girl StylePantry.com. You keep us up on our clothing game. As a curvy I love fashion, but not all curvy designers make clothing to flatter our curves. I am on wheels waiting for the H & M + to drop.

  19. Binta Shauna Francis May 6, 2012 Reply

    They are in stores now, but just like in the past the clothes are frumpy and very plain. Nothing like for.what they have for the regular sizes. Just went last week ans was disappointed.

  20. Roberta Haynes May 6, 2012 Reply

    I posted a comment but removed it when I saw Binta’s post! Sucks big time! 🙁

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