I am so excited for this venture. Though, H&M has dabbled in plus size before (it used to be called “Big is Beautiful”), they are rebranding and have officially renamed this line H&M +
The collection will be available in some Europe and some U.S Flagship stores. H&M should be giving this a big advertising push, as it’s launching (or probably launched) this year and will do really well. There aren’t a lot of affordable and stylish plus-size brands out there.
Anyway, you know I look out for my curvies. Will keep you posted as I learn more. Enjoy….xx