Woke up to this email and images from H&M announcing a spring designer collaboration with the Italian brand Marni. My jaw dropped. I grabbed my laptop to verify on H&M’s twitter account and yes…it is really happening.
Famed for its original prints and inventive spirit, Marni is one of fashion’s most-loved labels, and its founder and creative director, Consuelo Castiglioni, has created a spring collection for H&M for both women and men that captures the essence of Marni.
Available from March 8, 2012 in over 250 stores worldwide and online, the collection features both clothing and accessories, all at H&M’s prices, allowing everyone the chance to enter Marni’s world.
I wanted to create a true Marni wardrobe by revisiting all our favorite pieces in signature fabrics and prints. As always, I love juxtaposing prints and colors, mixing modern tribal with Bauhaus graphic and adding sporty utilitarian elements,” says Consuelo Castiglioni. Founder and Creative Director
.It gets better…Marni’s collection for H&M has all the freedom and experimentation for which the label is renowned, with all-over prints in strong colors intended to be worn together in layers that both match and clash. For women, the colors are vivid, and the prints are bold, be they African-inspired or simpler color blocks. The silhouettes are all Marni staples, with full pleated skirts, dresses, cropped pants and jacquard knits; fabrics range from silk to crisp cotton poplin. To complete the look, the collection also includes jewelry, shoes, bags and scarves.
For men, the colors and fabrics are softened for a relaxed take on menswear staples that are truly Marni. The use of prints is subtle; they often appear as a lining or as a contrast detail for shirts; the silhouette is a modern, relaxed take on masculine classics.