For it’s fall/winter 2011 men’s campaign, “Pioneers”, Edun tapped 12 men with substance and style – Men that are social entrepreneurs effecting change in business, the arts, and they environment. They are all guys who are socially responsible and walk the walk.
We wanted to show people who had blazed a trail for themselves and were actually doing something in the world that was really great,” explains Ali Hewson, who along with her husband Bono, founded the company in 2005. They are exactly the kind of guys we had in mind when we were making the clothes. It doesn’t hurt that they all know how to dress and are attractive.
As part of Edun’s dedication to conscionable commerce, it is featuring one item worn by each of the pioneers on Edun.com for a month and donating 10 percent of sales to their respective causes.
These beautiful men are Waris, Jeffrey, Marcus, Graham, Neil & David, Jonathon, Adam, Aaron, Shawn and Jim. Love it. Enjoy.. xx
- Edun Boxy Shirt + Zara Neon Pink Jeans (stylepantry.com)