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Edun Pioneers – Honoring Men with Style who are Making a Difference

For it’s fall/winter 2011 men’s campaign, “Pioneers”, Edun tapped 12 men with substance and style – Men that are social entrepreneurs effecting change in business, the arts, and they environment. They are all guys who are socially responsible and walk the walk.

We wanted to show people who had blazed a trail for themselves and were actually doing something in the world that was really great,” explains Ali Hewson, who along with her husband Bono, founded the company in 2005. They are exactly the kind of guys we had in mind when we were making the clothes. It doesn’t hurt that they all know how to dress and are attractive.

As part of Edun’s dedication to conscionable commerce, it is featuring one item worn by each of the pioneers on Edun.com for a month and donating 10 percent of sales to their respective causes.

These beautiful men are Waris, Jeffrey, Marcus, Graham, Neil & David, Jonathon, Adam, Aaron, Shawn and Jim. Love it. Enjoy.. xx

Read more about Edun here & See me in Edun Fall 2011 pieces here.

The Edun Pioneers Project from edun on Vimeo.



  1. Rocquelle P. October 11, 2011 Reply

    Such an amazing concept and the men look great in their photos!

  2. Giselle C. Thomas October 12, 2011 Reply

    Great spirits giving back and to the world. They are making a difference. Makes me wonder what I’d like my mark to be. (Samuelson is giving me FEVER in his pic though) 😉

  3. Malaika Paul October 12, 2011 Reply

    LOVE LOVE LOVE intelligent men making a difference and look good while they are doing it.  Great video, Real men addressing real needs just beautiful.

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