Happy to see that we have not forgotten about Japan and the tragedy. The fashion industry has been working hard and designing items to benefit Japanese Red Cross.

The latest is this keychain designed by Bottega Veneta’s creative director, Tomas Maier. It will be sold in Bottega Veneta stores around the world and on bottegaveneta.com starting June 12.

All profits from sales of the keychain will be donated to the Japanese Red Cross Society. You can read more about the keychain here.