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Diet Pepsi Skinny Can Launches at NYFW

The new Diet Pepsi Skinny Can will launch at the New York Fashion Week with a series of fashion events and celebrations, including an art installation by Simon Doonan and collaborations with designers, Charlotte Ronson and Betsey Johnson.

Jill Beraud, Chief Marketing Officer, PepsiCo said, “Our slim, attractive new can is the perfect complement to today’s most stylish looks, and we’re excited to throw its coming-out party during the biggest celebration of innovative design in the world.”

Simon Doonan will unveil a special collaboration at the Diet Pepsi Style Studio located at 362 West Broadway in New York’s fashionable Soho neighborhood on Feb. 11. The new can will be available to consumers in March.