Aside from missing London by looking at these pics, I’m fascinated by the work the Normal collaborators did when asked by H&M Home to design a series of interventions for the launch party of the new Home Collection in their flagship store in London. “The idea was to identify an ordinary piece, such as the clothespin, and by repeating it on a studied disposition, be able to generate a new surface, that results in changing the logical image of the original piece.”
Tender Stack is a vertical clothes peg graphic surface that applies pixel configuration logics, to generate appealing tender and colorfull wooden spaces. The design logics we applied look to build a system customizable by the client. Form, color, figurettes, patterns and sizes can me modified following the same structural logic. The graphic design of these interventions was based on the latest Home Collection products.