The Ralph Lauren 4D Experience

Still in awe and thinking about The Ralph Lauren 4D experience, so I decided to post it up for those that haven’t seen it. Technology, social media, and virtual parties seems to be the way forward for the fashion industry. And who can forget the first ever twitter live style show by UK designer, Ted Baker? It was a hit.

H&M also recently launched a show virtually.. but this one right here blows my mind.

A beautiful union of animation, projection, architecture and spectators. I said it before, and will say it again, Ralph Lauren’s SS 2011 collection was/is my favorite from this past NYFW. RL has set the bar high, and makes one wonder.. What is the future of Mercedes Benz Fashion Week all over the globe? After all, these shows cost a lot to produce, designers have a better chance of reaching their consumers virtually, online presentation is cost effective and the pros go on and on. Hmm.

Enjoy..

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