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The Standard and Mother Launch Target Fashion 2010

Target teamed up with The Standard Hotel in New York and creative superstar agency Mother to produce this insane one-time-only show launching Target’s 2010 fall apparel collection.

The result? Watch the video below and decide for yourself. Personally, I found the choreography of technology, human movement, and talent absolutely unreal.

Here’s a bit of a description on the event from Mother’s website:

“What do you call 20 sensory-overloaded minutes fashioned out of 60+ dancers, an original visual program created by Daft Punk’s light designers, a new pop symphony from one-half of N.A.S.A., and over 155 rooms of New York’s Standard Hotel? You could start with “Spectacular,” but even that seems limiting.”

We’re in total agreement. Watch and enjoy:

[iframe http://player.vimeo.com/video/15514121?color=ff0179&autoplay=0 590px 332px]

Here’s also a longer video of the full performance (some twenty minutes long), but you certainly don’t get to see the intricate details of what the dancers and performers in the hotel windows are actually doing…

[iframe http://player.vimeo.com/video/14298032?color=ff0179&autoplay=0 591px 443px]

1 Comment

  1. greghuntoon October 13, 2010 Reply

    While I wish I could’ve seen this in person, the first video above gives so much more of the amazing detail. Either way, I’m still just in awe of what they did…

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