H&M’s younger and more casual line, Divided, features models, Abbey Lee Kershaw, Karmen Pedaru, Patricia van der Vliet, Bastiaan Ninaber and Josh Beech  in its fall 2010 ad campaign. The campaign was shot by Daniel Jackson. A glimpse at key looks and items offered in the Divided line – some pieces are currently available at H&M stores while others will be released at a later date. So fab. Enjoy..