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Alexa Chung for Madewell Fall 2010 Collection

I reported here last month that one of my favorite gals, Alexa Chung will collaborating with one of my favorite brands. I know! I was so excited and couldn’t wait. Well, on Monday night, Alexa invited her friends and press to the Bowery Hotel to preview her fall collection. The collection consists of about 20 styles and is slated to launch in Madewell stores and online at madewell1937.com in late August. I love some of the pieces, but to be honest, I really expected more fun stuff. Oh well. Enjoy..

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