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Alexander Wang Launches First Ad Campaign

Alexander Wang’s launching his first ad campaign to celebrate his spring T collection, which hits his e-commerce site today with promotional posters, photographed by Dan Jackson and featuring model Hannah Holman. Don’t expect to see them in magazines, instead they’ll be plastered all over downtown Manhattan, the intersections of Third Avenue and 12th Street and Grand and Crosby, as well as random hot spots throughout the East Village and Lower East Side. As for whether the campaign will break in other cities, Wang said, “if it becomes something people really respond to, but right now New York City is where it’s at. This is our home.” Enjoy..

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