Yup, Diddy will make his debut on the HSN network Monday, on behalf of his I Am King and Unforgivable fragrances. His appearance will mark a significant step in HSN’s campaign to not only prove fragrances can be sold on TV, but also capture a commanding vantage in the market. HSN also has built a special set for Combs in its St. Petersburg, Fla., studio. The design has a homey, living-room feeling reminiscent of a talk show. That’s because half the presentation will be in a conversational format, with Combs being interviewed on camera. He will not be pitching the products. Wow…looking forward to seeing the success of this. Enjoy!
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