Can I just say that we live in a “branding” world? Seen the Hello Kitty hospital in Taiwan?? According to Trendland, The hospital has branded its maternity ward in head to toe pink, from uniform to incubators, in hope that patients will recover sooner. It’s officially licensed by Hello Kitty’s owners. The hospital Director Tsai Tsung-chi said he hopes the cutesy kitty that is one of the world’s most recognizable characters will ease the pain and fear associated with childbirth and being admitted into hospital. Wow!