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Absolut-ely Naked

Get it? No? Alright, so ABSOLUTE decided to make Limited edition ‘naked’ Absolut bottles, with no label and no logo, in an effort to challenge prejudice about sexual identities; and with the notion that no matter what’s on the outside, it’s inside that really counts. The cause launched globally in October 2009. Visit www.absolut.com/nolabel – a blog discussing labels and prejucdice associated with the LGBT community. Enjoy!

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thank u

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