Get it? No? Alright, so ABSOLUTE decided to make Limited edition ‘naked’ Absolut bottles, with no label and no logo, in an effort to challenge prejudice about sexual identities; and with the notion that no matter what’s on the outside, it’s inside that really counts. The cause launched globally in October 2009. Visit www.absolut.com/nolabel – a blog discussing labels and prejucdice associated with the LGBT community. Enjoy!