J. C. Penney has launched Olsenboye, a new Juniors brand created by Dualstar Entertainment Group founders and Mary-Kate Olsen and Ashley Olsen. Items from the casual sportswear and accessories brand will be available for a limited time on jcp.com and in select JCPenney stores beginning November 6, with a full launch set for spring 2010. Each travel-themed collection of Olsenboye will highlight different cities from around the world. The collection includes denim, bottoms, tops, dresses, skirts, shorts, jackets, handbags and shoes. Prices will range from $20 to $50. Love it! Enjoy!