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Olsenboye For J.C. Penny

J. C. Penney has launched Olsenboye, a new Juniors brand created by Dualstar Entertainment Group founders and Mary-Kate Olsen and Ashley Olsen. Items from the casual sportswear and accessories brand will be available for a limited time on jcp.com and in select JCPenney stores beginning November 6, with a full launch set for spring 2010. Each travel-themed collection of Olsenboye will highlight different cities from around the world. The collection includes denim, bottoms, tops, dresses, skirts, shorts, jackets, handbags and shoes. Prices will range from $20 to $50. Love it! Enjoy!

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1 Comment

  1. Fashionable Earth November 6, 2009 Reply

    Love it!! And apparently it is online starting today:) http://fashionableearth.org/blog/2009/11/06/olsenboye/

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