Paris-based jewelry designer Lorenz Bäumer (who was long associated with Chanel) joins Louis Vuitton and will design a fine jewelry collection for the brand that would be unveiled next month, October 2009. The collection is named L’âme du Voyage (The Soul of the Trip) and consists of six sets, a one-of-a-kind necklace the focal point of each, with prices running up to $2.5 million. The theme of the collection is circles, which Bäumer describes as a symbol of perfection.
Bäumer says his mission is to help Vuitton be “recognized, admired and respected as a jeweler. We wanted to show at the beginning the vision, the capacity of creating incredible pieces in terms of craftsmanship, and the ability to tell a story. It’s like writing a book. We just wrote a chapter.” Enjoy!