We can’t wait to add a pair of vintage Evisu to our Style Pantry closet. According to Yatzer: Evisu decided to re-launch its brand with a new collection for men and women that will pay homage to its fascinating roots. Surely many of you remember the late 90s Evisu mania when there was a long waiting list for the 12 pairs that Barneys received each month. Evisu was also the first denim brand to sell in mass for over $100 a pair. Evisu teamed up for this comeback with Scott Morrison that will be its new Creative Director and CEO. Scott Morrison, a pioneer in the premium denim movement, is known for founding Paper Denim and Earnest Sewn. The new collection was unveiled at “Project” in Las Vegas (Sept 1-3), and will be sold exclusively at Barneys in November.
The re-launch initially includes 3 collections for men and women with no 2 pairs of jeans alike:
- Evisu Genes ($150 to $198)
- Evisu ($198 to $265)
- Private Stock: ($600-$700) Replica quality, one-of-a-kind pieces, hand painted logo and numbered. For this line craftsmen use various techniques to create unique detailing (e.g. burns using cigarette lighters, hand painted buttons etc.