Yatzer interviewed the duo, Fernando and Humberto Campana on their collaboration with Lacoste. It is an interesting and inspiring read. Enjoy!
How did LACOSTE approach you?
Michael Young, who created the ‘Plastic Polo’ for the second Holiday Collector’s Series for LACOSTE, introduced us to John Storey who handles these special projects for the brand. He and his colleague William Hartmann visited us in Sao Paolo to show us what other designers had done and to present the idea of collaborating to us.
Why were you interested in working with LACOSTE on this project?
It is an opportunity to express ourselves in a different media. Also, since we were kids, we used to wear LACOSTE polo shirts, so it is part of our history, of our past.
What does the crocodile logo mean to you?
It means power
What inspired you for the special edition polo?
The inspiration comes from our chair, the Alligator chair, which is inspired by the way those animals live in their habitat, lying on top of each other in mud beds to keep cool during the dry season
And what about the limited edition polos?
The male edition is inspired by the Anavilhanas, small islands from the world’s biggest fluvial archipelago, situated on the Amazon. The female edition is inspired by the Lianas, vines that grow in trees in the tropical forests, which could be related to where the crocodile lives.
You also created a super limited edition polo. Tell us about that.
We wanted to design a T shirt that it would look like it has no fabric beneath the amount of logos, giving the idea of a lace. The source of inspiration comes from the Brazilian handcrafting from the North, the popular culture of lace. It will be available to order in either the standard LACOSTE green, silver or gold
Why did you choose the charity in Rio to work with?
We always wanted to give attention to the richness of Brazilian popular culture and the creativity of our country’s handcrafts. By working with the community organization Coopa-Rooca, we support serious projects and give the people chance to increase their self-esteem