How exciting to see all the beautiful faces that showed up at opening of Swarovski Crystalized concert store in Soho, New York. The store was reportedly designed by Vincent Van Duysen. According to shopping blog, the 5000 square feet store comes with a retail-longe bar on the ground floor, and the basement provides insights into the history of Swarovski and hosts of designer exhibitions. Here are some pics of some of the celebs in attendance, a view of what the store looks like. Enjoy!