So excited about this and can’t wait to visit the new store when next we are in Italy. According to wwd the Italian brand launched the store in Florence during the Pitti Uomo men’s exhibition. The store is supposedly focusing on finding alternative solutions to heating and cooling the venue. Wow! “The nature-friendly mood is set at the entrance, with a cascade of water streaming over a wall and a luscious vertical orchard.” Sallorenzo, who is the CEO, said they called the store Regeneration because they need to use the resources they already have.