We love the fact that this collection was present to look like an ad! It is quite creative and unique to Diesel. We didn’t see models in diesel attire, well, maybe a couple. It didn’t really matter anyway because as mentioned earlier, what was captivating was the display of the collection which appeared like it had survived a fire. There was smoke all over, wrecked cars, household objects and appliances. The clothes looked stained with smoke “singed & trampled” and the tees had hazard warning on them. Quite frankly, we are not shocked by this. Diesel always makes a statement – a loud one!